As we all know by now, I’m a (mostly) vegan. I don’t eat any meat or cheese and I avoid products containing eggs or dairy as much as I can. It’s really important for vegans to be aware of what they eat – how their food is cooked, the ingredients that they are made of, and the nutrients within them. This makes food packaging a vegan’s best friend and worst nightmare. We have to rely on labeling and hope that it is accurate and honest. Unfortunately, sometimes it isn’t.
Naked Juice is a beverage produced by PepsiCo. It has been marketed as an all-natural drink containing only fruits and vegetables. People across the country enjoyed this beverage daily, believing that they were making the healthy, responsible choice in their hydration needs. Eventually, the truth that this beverage contained genetically modified organisms (GMOs) and other synthetic products was revealed. Consumers were outraged by this dishonesty and deception. This is particularly a problem for the Naked Juice consumer market segment who are often health conscious and natural food enthusiasts. Many of us try to avoid containing these chemicals. A subsequent class-action lawsuit was filed and is heading in the direction of trial.
So on a larger scale, why is this an issue? This is a problem because consumers trust the labels that they read. This isn’t just about vegans or health enthusiasts or environmental activists. This is about regular, everyday consumers being lied to about what they are putting in their bodies. As consumers, do we have any choice, other than trusting these labels? I’m afraid our hands are tied. Almost all of us are not in a position to grow and cook every item that we eat. (But how awesome would that be??) Rather, we rely on the Food and Drug Administration (FDA) and these corporations to tell us what we eat. Without transparency and complete honesty, how can we believe anything that they tell us?
So what’s the alternative? I have a juicer. It’s awesome. (It wastes a lot of the fruit or vegetable actually so I use it in moderation.) Here are some great recipes! I usually just go into my fridge, find what will go bad soon if I don’t eat it, and throw it in the juicer.